Devel: Golf Pitch Mark Repair Tool

Devel Golf is a startup company founded by two brothers with a passion for golf. Their idea was simple, to create a high-end pitch mark repair tool. This is a tool used to gently lift the turf on the green after a ball has dented it.

The video below does a great job of explaining the design process taken to produce the final product. It was critical for the client that this tool not only looked better, but also worked better than competitors.

The final design is a product that successfully reached its goal in several crowd-funding campaigns and has become a sought after golfing accessory. It has gone on to be sold in multiple colour and limited edition variants.